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Building an NFT Community

                                     
Building an NFT Community

                          

1.Build ing an NFT Community

Hi there!

 

In our last email, we talked about making an NFT blog.

 

Today we’ll discuss creating an NFT community.

 

Blockchain brings an entirely new meaning to community-driven

projects. Imagine a business chain that is co-managed by all

of the customers who step in.

 

Each has different responsibilities and each has a minimal

role to play in order for the business to succeed.

 

Some might even have invested in the business and have an

active interest in its financial success.

 

One way you might define your audience and community revolves

around the level of blockchain knowledgeability.

 

Managing wallets and private keys may prove to be significant

barriers to entry for many. Therefore, a user’s ability to

overcome these obstacles will make the difference between an

informed and an uninformed audience.

 

                                 

You really want the latter for your NFT community.

 

In order to rally a community around your message, it needs

to be tailored to the needs of a particular group.

 

Then, you can concentrate on persuading your community to

take action and become an active member and invest in your

ideas.

 

For example, NBA Top Shot, which is centered around collecting

NBA highlight videos, has presented their idea in this way:

 

“A new generation of fandom has arrived. Join our community

of NBA die-hards owning Moments: revolutionary collectibles

featuring the best NBA highlights.”

 

Once you have a coherent, believable idea, you need to get

people excited. Practical actions you can take range from

announcements of new features through time-limited events,

to making members of your community feel special (by awarding

early adopters, for example) are all effective ways to launch

your community and motivate people to take action.

 

Creating a solid community base in the early days will serve

you well as your project grows.

 

Gaining people’s trust isn’t easy, of course, but it’s ultimately

well worth the effort in the end. Being transparent with the

community will put you a good position and is an important

part of building a solid network.

 

Let members of your community know when everything is going

as planned as well as when things go wrong, and keep in mind

that it’s better to under-promise and over-deliver than the

other way around.

 

By providing timely communication and keeping your community

frequently updated, your followers will know what to expect

from you, which is essential in a market where empty words

and snake oil salesmen often run rampant.

 

In our next email, we’ll look at becoming an NFT artist.

 

Until then,

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Subject: 

2.Becoming an NFT Artist

Hi there!

 

In our last email, we talked about creating an NFT

community.

 

Today, we’ll discuss becoming an NFT artist and selling

your work.

 

Anyone with an internet connection and a crypto wallet

can become an NFT artist. While you can always buy NFTs

and try to sell them for a profit, you could just take

this a step further and become an artist yourself.

 

First and foremost, you need to decide what sort of NFTs

you’re going to create.

 

There are a lot of things under the broad category of crypto

art, including tokenized memes, GIFs, short video clips,

digital images of physical art, etc.

 

If you have an artistic side and a rough idea of what type

of art you’d like to create, fantastic! If you don’t, take

a good look through NFT marketplaces such as OpenSea to see

what’s out there on the marketplace.

 

You’ll need to think up an artist name and brand yourself, too.

 

A fair share of crypto artists use pseudonyms and some even

prefer to keep their real-world identities totally hidden.

 

Since all you need to set yourself up as an artist is an

Ethereum wallet, this is fine.

 

The trickiest part of becoming a crypto artist is creating

(“minting”) the NFTs to sell.

 

Fortunately, this process no longer requires you to code a

smart contract. There are several “mint-your-own-NFT” platforms

out there, ranging from very simple to very complex.

 

For example, with Mintable, anyone with a wallet can mint

NFTs within minutes without any technical knowledge of smart

contracts (or any need to spend ether to mint the tokens).

 

Just sign up, connect your wallet, and load up the content

you’re going to tokenize and sell as NFTs.

 

Once you’ve minted an NFT, you can immediately put it up for

sale on the Mintable marketplace.

 

Of course, those NFTs you create on a basic site like Mintable

are also very basic. Given how easily anyone can create them,

they just don’t carry the same level of perceived quality as

do NFTs created on more prestigious platforms.

 

Creating your own NFT on OpenSea, for example, carries a bit

more prestige, even though the process to mint your NFTs

isn’t very different from Mintable.

 

Other notable NFT platforms that allow you to create your

own crypto art collection include Variable, Airnfts, Mintbase,

and Makersplace.

 

The key (for newcomers without track records) is to use a

platform with a large, built-in marketplace to increase your

chances of selling that digital artwork.

 

Keep in mind that all of your NFTs will initially be held

in your Ethereum wallet—and your wallet’s address will then

be connected to your artworks throughout their lifetime.

 

This means you probably want to create a wallet specifically

for crypto art and keep your investments and trading activities

in another wallet entirely.

                   

You also need to promote your digital art in order to sell it.

 

Social media is still the easiest avenue to start promoting your

crypto art. Also try NFT forums, subreddits, and Telegram channels.

 

Becoming part of the NFT community and contributing value to it

will go a long way toward increasing your visibility as a crypto

artist.

 

And you never know, someone might like your visual art and tell

their friends to hop on over to the marketplace to buy more!

 

In our next email, we’ll talk about starting an NFT loan

program.

 

Until then,

 

Subject: 

3.How to Create an NFT Loan Platform

Hi there!

 

In our last email, we talked about becoming an NFT

artist.

 

Today, we’ll discuss starting an NFT loan platform.

 

Today, there are several platforms that provide NFT

owners with an option to borrow funds by lending their

NFTs as collateral.

 

Examples include Starter, UniLend, Lendriod, and NFTfi.

 

Most of these are early-stage protocols, which means you

can definitely get in on the ground floor here.

 

NFTfi is a simple place for NFT collateralized loans.

You have two basic options, depending on whether you want

to borrow or lend crypto.

 

If you need a loan, simply put any ERC-721 token up for

collateralization and wait for the best loan offer.

 

Or if you want to lend crypto to someone else, find

acceptable NFTs and submit your proposal (loan value,

repayment value, and duration of loan).

 

It’s pretty straightforward and standard.

 

The lack of options for loans collateralized by NFTs is

the consequence of the larger challenge of NFT liquidity

and of defining the NFT assets’ prices.

 

This is the same problem fungible ERC-20 tokens faced

before automated market makers (AMMs) were introduced.

 

Once this problem is solved and an efficient price

discovery mechanism is created, NFT-backed loans will boom.

 

Many different projects are trying to create price discovery

mechanisms. Most of them use auction and sale models, but

those seem to be insufficient for the market’s purposes.

 

On the other hand, some projects use a model that creates

fungible fractions of non-fungible tokens.

 

This seems to be the one to bet on. Examples of these

projects include NFTX, NIFTEX, and NFT20.

 

The final model or project is UpShotOne, based on the idea

that combining the benefits of peer-to-peer networks,

DMI-Mechanims, and the historically proven fact that appraisals

are one of the best means of price definition for

non-fungible, low-velocity assets.

 

There are likely to be two main types of NFT lending solutions.

 

The first will accept fungible representations of the

non-fungible tokens.

 

In that case, the approach of creating fungible versions

of the NFTs will effectively determine their price.

 

The second type is the lending protocol that will accept NFT

itself as collateral.

 

However, until the effective price oracles, such as

UpShot One aims to become, this kind of solution cannot

be fully automated or decentralized because each NFT is

different.

 

Until we have an effective price discovery mechanism, there

has to be some sort of central authority to decide whether

a specific NFT is accepted as collateral or not (and how

much it is actually worth).

 

The pros will be lenders who can utilized NFT’s

functionalities and use it in the game.

 

Also, a lender can earn additional funds by leasing

that NFT to a third party or gathering profit that

NFT generates (e.g. rent if it represents ownership of

some virtual estate).

 

In our next email, we’ll take a look at creating an

 NFT news site.

 

Until then,

 

Subject: 

4.Start an NFT News Site

Hi there!

 

In our last email, we looked at creating an NFT loan

platform.

 

Today, we’ll discuss starting an NFT news site.

 

NFTs first made headlines in 2017, when Dapper Labs’

game CryptoKitties accounted for 95% of Ethereum network

usage at its peak.

 

While someone paying $170,000 for a digital cat seemed crazy,

what’s happening today makes that headline look ordinary.

 

Platforms like Nifty Gateway, SuperRare, Foundation and

Zora are quickly emerging as the leading players for artists

and other creative people to monetize their work in a

digital world.

 

The estimated total value of crypto art has now passed

$100 million according to cryptoart.io.data.

 

And there is a real need for a news site to keep up with

everything that’s going on.

 

NFTs are starting to become collectables, just like Pokemon

and Magic cards.

 

NBA Top Shot has seen close to $10 million in 24 hour

volume according to CryptoSlam, with more than $100 million

of their “Moments” sold in less than a year of being live.

 

Niche collectibles like CryptoPunks (10,000 unique collectible

characters with scarce traits and qualities) now have a base

floor of roughly $18,000 a piece.

 

Starting a news site to keep up with trading and prices

would garner your business a lot of attention.

 

You can also monetize your news site with ads or by selling

NFTs yourself.

 

The sky’s the limit with NFTs!

 

Thanks for reading!

 

 

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